Nice approach. In other words, help people see themselves in the problem and the solution. WIIFM is always a good approach, but it's not that easy to convey if you can't illustrate or articulate the actual problem and help people see how they have that problem and need that solution.
Nice approach. In other words, help people see themselves in the problem and the solution. WIIFM is always a good approach, but it's not that easy to convey if you can't illustrate or articulate the actual problem and help people see how they have that problem and need that solution.